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IZA Discussion Paper No. 17302
September 2024
Creative and Strategic Capabilities of Generative AI: Evidence from Large-Scale Experiments

Generative artificial intelligence (AI) has made substantial progress, but its full capabilities remain unclear, and we still lack a comprehensive understanding of how people augment productivity with AI and perceive AI-generated outputs. This study compares the ability of AI to a representative population of US adults in creative and strategic tasks. The creative ideas produced by AI chatbots are rated more creative than those created by humans. Moreover, ChatGPT is substantially more creative than humans, while Bard lags behind. Augmenting humans with AI improves human creativity, albeit not as much as ideas created by ChatGPT alone. Competition from AI does not significantly reduce the creativity of men, but it decreases the creativity of women. Humans who rate the text cannot discriminate well between ideas created by AI or other humans but assign lower scores to the responses they believe to be AI-generated. As for strategic capabilities, while ChatGPT shows a clear ability to adjust its moves in a strategic game to the play of the opponent, humans are, on average, more successful in this adaptation.

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Mark Fallak
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World of Labour
Olga Nottmeyer
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+352 585-855-501
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Christina Gathmann
christina.gathmann@liser.lu

Das IZA@LISER-Netzwerk ist eine weltweite Gemeinschaft für exzellente Forschung in der Arbeitsmarktökonomie und angrenzenden Fachgebieten. Nach dem Wechsel von Bonn wird das Netzwerk nun am Luxembourg Institute of Socio-Economic Research (LISER) koordiniert.

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