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IZA Discussion Paper No. 10347
November 2016
Testing the Advantages of Conscious vs. Unconscious Thought for Complex Decisions in a Distraction Free Paradigm

revised version published as 'Thinking About Complex Decisions: How Sleep and Time-of-day Influence Complex Choices' in: Conciousness and Cognition, 2019, 76, 102824.

In this study we test predictions from Unconscious Thought Theory (UTT) that unconscious thought will lead to better decision making in complex decision tasks relative to conscious thought. Different from prior work testing this prediction, we use a method of manipulating conscious and unconscious thinking that is free from distraction. Specifically, we use a 3-week protocol to experimentally induce adverse sleep and circadian states, both of which should reduce deliberative, conscious thinking and therefore increase the relative importance of more automatic unconscious processes. Our findings fail to support UTT predictions and instead coalesce with other replication attempts that cast doubt on the superiority of unconscious processing in complex decision making.

Communications
Mark Fallak
mark.fallak@liser.lu
+352 585-855-526
World of Labour
Olga Nottmeyer
olga.nottmeyer@liser.lu
+352 585-855-501
Network Coordination
Christina Gathmann
christina.gathmann@liser.lu

The IZA@LISER Network is a global community of scholars dedicated to excellence in labor economics and related fields, now coordinated at the Luxembourg Institute of Socio-Economic Research (LISER) following its transition from Bonn.

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