%0 Report %A Cai, Xiaoming %A Gautier, Pieter A. %A Wolthoff, Ronald P. %T Search Frictions, Competing Mechanisms and Optimal Market Segmentation %D 2016 %8 2016 May %I Institute of Labor Economics (IZA) %C Bonn %7 IZA Discussion Paper %N 9950 %U https://www.iza.org/publications/dp9950 %X In a market in which sellers compete for heterogeneous buyers by posting mechanisms, we analyze how the properties of the meeting technology affect the allocation of buyers to sellers. We show that a separate submarket for each type of buyer is the efficient outcome if and only if meetings are bilateral. In contrast, a single market with all agents is optimal if and only if the meeting technology satisfies a novel condition, which we call "joint concavity." Both outcomes can be decentralized by sellers posting auctions combined with a fee that is paid by (or to) all buyers with whom the seller meets. Finally, we compare joint concavity to two other properties of meeting technologies, invariance and non-rivalry, and explain the differences. %K search frictions %K matching function %K meeting technology %K heterogeneity %K competing mechanisms