%0 Report %A Deschenes, Olivier %A Greenstone, Michael %A Shapiro, Joseph S. %T Defensive Investments and the Demand for Air Quality: Evidence from the NOx Budget Program and Ozone Reductions %D 2013 %8 2013 Aug %I Institute of Labor Economics (IZA) %C Bonn %7 IZA Discussion Paper %N 7557 %U https://www.iza.org/publications/dp7557 %X Demand for air quality depends on health impacts and defensive investments that improve health, but little research assesses the empirical importance of defenses. We study an important cap-and-trade market, which dramatically reduced NOx emissions, a key ingredient in ozone formation. A rich quasi-experiment reveals that it decreased summertime ozone, pharmaceutical expenditures, and mortality rates. Reductions in pharmaceutical purchases and mortality are each valued at $900 million annually, suggesting that defensive investments are a substantial portion of willingness-to-pay. We cautiously conclude that ozone reductions are the primary channel for these effects, implying that ozone's costs are larger than previously understood. %K willingness to pay for air quality %K cap and trade %K ozone %K pharmaceuticals %K mortality %K compensatory behavior %K human health