TY  - RPRT
        AU  - Booth, Alison L.
AU  - Nolen, Patrick J.
        TI  - Salience, Risky Choices and Gender
        PY  - 2012/Feb/
        PB  - Institute of Labor Economics (IZA)
        CY  - Bonn
        T2  - IZA Discussion Paper
        IS  - 6400
        UR  - https://www.iza.org/publications/dp6400
        AB  - Risk theories typically assume individuals make risky choices using probability weights that differ from objective probabilities. Recent theories suggest that probability weights vary depending on which portion of a risky environment is made salient. Using experimental data we show that salience affects young men and women differently, even after controlling for cognitive and non-cognitive skills. Men are significantly more likely than women to switch from a certain to a risky choice once the upside of winning is made salient, even though the expected value of the choice remains the same.
        KW  - cognitive ability
KW  - salience
KW  - risk-aversion
KW  - gender
KW  - probability weights
        ER  -