@TechReport{iza:izadps:dp6400, author={Booth, Alison L. and Nolen, Patrick J.}, title={Salience, Risky Choices and Gender}, year={2012}, month={Feb}, institution={Institute of Labor Economics (IZA)}, address={Bonn}, type={IZA Discussion Paper}, number={6400}, url={https://www.iza.org/publications/dp6400}, abstract={Risk theories typically assume individuals make risky choices using probability weights that differ from objective probabilities. Recent theories suggest that probability weights vary depending on which portion of a risky environment is made salient. Using experimental data we show that salience affects young men and women differently, even after controlling for cognitive and non-cognitive skills. Men are significantly more likely than women to switch from a certain to a risky choice once the upside of winning is made salient, even though the expected value of the choice remains the same.}, keywords={cognitive ability;salience;risk-aversion;gender;probability weights}, }