TY  - RPRT
        AU  - Beresford, Alastair R.
AU  - Kübler, Dorothea
AU  - Preibusch, Sören
        TI  - Unwillingness to Pay for Privacy: A Field Experiment
        PY  - 2010/Jun/
        PB  - Institute of Labor Economics (IZA)
        CY  - Bonn
        T2  - IZA Discussion Paper
        IS  - 5017
        UR  - https://www.iza.org/publications/dp5017
        AB  - We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often.
        KW  - privacy
KW  - willingness to pay
KW  - field experiments
        ER  -