TY - RPRT AU - Carlsson, Fredrik AU - Martinsson, Peter AU - Akay, Alpaslan TI - The Effect of Power Outages and Cheap Talk on Willingness to Pay to Reduce Outages PY - 2009/Jul/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 4307 UR - https://www.iza.org/publications/dp4307 AB - Using an open-ended contingent valuation survey, we analyze how (i) experience of a power outage due to one of the worst storms ever to hit Sweden and (ii) a cheap talk script affect respondents' WTP to avoid power outages. Experience significantly increases and a cheap talk script decreases the proportion of respondents with zero WTP. There is no significant effect in either case on stated WTP conditional on a positive WTP. The paper concludes with a discussion on the use of valuation studies shortly after the occurrence of an undesirable event. KW - experience KW - power outages KW - contingent valuation KW - cheap talk ER -