TY - RPRT AU - Koch, Alexander K. AU - Nafziger, Julia TI - Commitment to Self-Rewards PY - 2009/Feb/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 4049 UR - https://www.iza.org/publications/dp4049 AB - Self-administered rewards are ubiquitous. They serve as incentives for personal accomplish¬ments and are widely recommended as tools for overcoming self-control problems. However, it seems puzzling why self-rewards can work: the prospect of a reward has a motivating force only if the threat of self-denial of the reward after low performance is credible. We explain how a rational forward-looking individual may achieve commitment to self-rewards, by applying Köszegi and Rabin's (2006) model of endogenous reference point formation to a self-regulation problem. Our results show why and when self-regulation built on self-rewards can be successful and thus illustrate the power, but also the limits, of self-rewards. KW - time inconsistency KW - self-reinforcement KW - reference-dependent preferences KW - self-control KW - motivation ER -