@TechReport{iza:izadps:dp4049, author={Koch, Alexander K. and Nafziger, Julia}, title={Commitment to Self-Rewards}, year={2009}, month={Feb}, institution={Institute of Labor Economics (IZA)}, address={Bonn}, type={IZA Discussion Paper}, number={4049}, url={https://www.iza.org/publications/dp4049}, abstract={Self-administered rewards are ubiquitous. They serve as incentives for personal accomplish¬ments and are widely recommended as tools for overcoming self-control problems. However, it seems puzzling why self-rewards can work: the prospect of a reward has a motivating force only if the threat of self-denial of the reward after low performance is credible. We explain how a rational forward-looking individual may achieve commitment to self-rewards, by applying Köszegi and Rabin's (2006) model of endogenous reference point formation to a self-regulation problem. Our results show why and when self-regulation built on self-rewards can be successful and thus illustrate the power, but also the limits, of self-rewards.}, keywords={time inconsistency;self-reinforcement;reference-dependent preferences;self-control;motivation}, }