@TechReport{iza:izadps:dp3238,
            	author={Neuman, Einat and Neuman, Shoshana},
            	title={Reference-Dependent Preferences and Loss Aversion: A Discrete Choice Experiment in the Health-Care Sector},
            	year={2007},
	month={Dec},
            	institution={Institute of Labor Economics (IZA)},
            	address={Bonn},
            	type={IZA Discussion Paper},
            	number={3238},
            	url={https://www.iza.org/publications/dp3238},
	abstract={A Discrete Choice Experiment (DCE) in the health-care sector is used to test the loss aversion theory that is derived from reference-dependent preferences: The absolute subjective value of a deviation from a reference point is generally greater when the deviation represents a loss than when the same-sized change is perceived as a gain. As far as is known, this paper is the first to use a DCE to test the loss aversion theory. A DCE appears to be a highly suitable tool for this testing because it estimates the marginal valuations of attributes, based on deviations from a reference point (a constant scenario). Moreover, loss aversion can be examined for each attribute separately. A DCE can also be applied to non-traded goods with non-tangible attributes. A health-care event is used for empirical illustration: The loss aversion theory is tested within the context of preference structures for maternity-ward attributes, estimated using data entailing 3850 observations from a sample of 542 women who recently gave birth. Seven hypotheses are presented and tested. Overall, significant support for behavioral loss aversion theories was found.},
	keywords={maternity-wards;attributes;loss aversion;reference-dependence;preferences;Discrete Choice Experiment},
            }