TY - RPRT AU - Lee, Jungmin TI - American Idol: Evidence of Same-Race Preferences? PY - 2006/Feb/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 1974 UR - https://www.iza.org/publications/dp1974 AB - This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off. KW - customer discrimination KW - TV viewership KW - voting ER -