%0 Report %A Lee, Jungmin %T American Idol: Evidence of Same-Race Preferences? %D 2006 %8 2006 Feb %I Institute of Labor Economics (IZA) %C Bonn %7 IZA Discussion Paper %N 1974 %U https://www.iza.org/publications/dp1974 %X This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off. %K customer discrimination %K TV viewership %K voting