@TechReport{iza:izadps:dp1974, author={Lee, Jungmin}, title={American Idol: Evidence of Same-Race Preferences?}, year={2006}, month={Feb}, institution={Institute of Labor Economics (IZA)}, address={Bonn}, type={IZA Discussion Paper}, number={1974}, url={https://www.iza.org/publications/dp1974}, abstract={This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off.}, keywords={customer discrimination;TV viewership;voting}, }