TY - RPRT AU - Brodeur, Abel AU - Cook, Nikolai AU - Heyes, Anthony AU - Wright, Taylor TI - Media Stars: Statistical Significance and Research Impact PY - 2025/Jul/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 18034 UR - https://www.iza.org/publications/dp18034 AB - How efficiently do scientific results make their way into the wider world? Applying multiple methods to the universe of hypothesis tests reported in three leading health journals between 2016 and 2022 we evidence the important role of statistical significance as a driver of popular attention to research results. For example, a research finding with significance that places it marginally inside the arbitrary 5% threshold attracts 60 to 110% more real world attention than one with significance marginally outside that threshold. We explore underlying mechanisms and argue that the results have important implications for the (in)efficiency of science translation. KW - p-hacking KW - social media KW - news media KW - popular science KW - knowledge mobilization KW - statistical significance KW - hypothesis testing KW - publication bias KW - research credibility ER -