%0 Report %A Giulietti, Corrado %A Vlassopoulos, Michael %A Zenou, Yves %T When Reality Bites: Local Deaths and Vaccine Take-up %D 2022 %8 2022 Jul %I Institute of Labor Economics (IZA) %C Bonn %7 IZA Discussion Paper %N 15462 %U https://www.iza.org/publications/dp15462 %X We investigate whether COVID-19 deaths that occurred before vaccination rollouts impact subsequent vaccination take-up. We use data on local vaccination rates and COVID-19-related deaths from England measured at high geographic granularity. We find that vaccination take-up as of November 2021 is positively associated with pre-vaccine COVID-19-related deaths, controlling for demographic, economic, and health-related characteristics of the localities, while including geographic fixed effects. In addition, the share of ethnic minorities in a locality is negatively associated with vaccination rates, and localities with a larger share of ethnic minorities increase their vaccination rates if they are exposed to more COVID-related-deaths. Further evidence on vaccination intention at the individual level from a representative sample corroborates these patterns. Overall, our evidence suggests that social proximity to victims of the disease triggers a desire to take protective measures against it. %K vaccination hesitancy %K COVID-19 %K social interactions %K information %K behavior change