@TechReport{iza:izadps:dp15375, author={Rutledge, Robert and Alladi, Vinayak and Cheung, Stephen L.}, title={Price Expectations and Reference-Dependent Preferences}, year={2022}, month={Jun}, institution={Institute of Labor Economics (IZA)}, address={Bonn}, type={IZA Discussion Paper}, number={15375}, url={https://www.iza.org/publications/dp15375}, abstract={We experimentally test Kőszegi and Rabin's (2006, 2007) theory of reference-dependent preferences in the context of price expectations. In an incentivised valuation task, participants are endowed with a mug and provide their willingness to accept (WTA) to sell it. We manipulate the sale price in a separate, exogenous forced sale scenario, which is predicted to produce a 'comparison effect', moving WTA in the opposite direction to the forced sale price. Consistent with the theory, we observe a treatment effect of between AUD $0.79 and $2.06 in the hypothesised direction; however, it is statistically insignificant. We also elicit participants' loss aversion to account for heterogeneity in the theorised effect; however, controlling for the interaction between our treatment and loss aversion does not consistently strengthen our result.}, keywords={comparison effect;price expectations;reference dependence;loss aversion}, }