IZA DP No. 12808: Lessons from Behavioral Economics to Improve Treatment Adherence in Parenting Programs: An Application to SMS
A growing literature shows how insights from behavioral economics can be successfully adopted in simple interventions through SMS or other types of low-cost communications. In this short, note we provide concrete basic guidelines to design behaviorally informed messages, based on theory and our own experience. We provide examples applied to parenting interventions.