TY  - RPRT
        AU  - Eriksson, Tor
AU  - Mao, Lei
AU  - Villeval, Marie Claire
        TI  - Saving Face and Group Identity
        PY  - 2015/Jun/
        PB  - Institute of Labor Economics (IZA)
        CY  - Bonn
        T2  - IZA Discussion Paper
        IS  - 9110
        UR  - https://www.iza.org/index.php/publications/dp9110
        AB  - Are people willing to sacrifice resources to save one's and others' face? In a laboratory experiment, we study whether individuals forego resources to avoid the public exposure of the least performer in their group. We show that a majority of individuals are willing to pay to preserve not only their self- but also other group members' image. This behavior is frequent even in the absence of group identity. When group identity is more salient, individuals help regardless of whether the least performer is an in-group or an out-group. This suggests that saving others' face is a strong social norm.
        KW  - group identity
KW  - saving face
KW  - social image
KW  - pro-social behavior
KW  - experiment
        ER  -