TY - RPRT AU - Lester, Benjamin R. AU - Visschers, Ludo AU - Wolthoff, Ronald P. TI - Competing with Asking Prices PY - 2013/Jan/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 7163 UR - https://www.iza.org/index.php/publications/dp7163 AB - In many markets, sellers advertise their good with an asking price. This is a price at which the seller is willing to take his good off the market and trade immediately, though it is understood that a buyer can submit an offer below the asking price and that this offer may be accepted if the seller receives no better offers. Despite their prevalence in a variety of real world markets, asking prices have received little attention in the academic literature. We construct an environment with a few simple, realistic ingredients and demonstrate that using an asking price is optimal: it is the pricing mechanism that maximizes sellers' revenues and it implements the efficient outcome in equilibrium. We provide a complete characterization of this equilibrium and use it to explore the positive implications of this pricing mechanism for transaction prices and allocations. KW - competing mechanism design KW - asking prices KW - auctions with entry KW - competitive search ER -