%0 Report %A Lester, Benjamin R. %A Visschers, Ludo %A Wolthoff, Ronald P. %T Competing with Asking Prices %D 2013 %8 2013 Jan %I Institute of Labor Economics (IZA) %C Bonn %7 IZA Discussion Paper %N 7163 %U https://www.iza.org/index.php/publications/dp7163 %X In many markets, sellers advertise their good with an asking price. This is a price at which the seller is willing to take his good off the market and trade immediately, though it is understood that a buyer can submit an offer below the asking price and that this offer may be accepted if the seller receives no better offers. Despite their prevalence in a variety of real world markets, asking prices have received little attention in the academic literature. We construct an environment with a few simple, realistic ingredients and demonstrate that using an asking price is optimal: it is the pricing mechanism that maximizes sellers' revenues and it implements the efficient outcome in equilibrium. We provide a complete characterization of this equilibrium and use it to explore the positive implications of this pricing mechanism for transaction prices and allocations. %K competing mechanism design %K asking prices %K auctions with entry %K competitive search