%0 Report %A Neuman, Einat %A Neuman, Shoshana %T Reference-Dependent Preferences and Loss Aversion: A Discrete Choice Experiment in the Health-Care Sector %D 2007 %8 2007 Dec %I Institute of Labor Economics (IZA) %C Bonn %7 IZA Discussion Paper %N 3238 %U https://www.iza.org/index.php/publications/dp3238 %X A Discrete Choice Experiment (DCE) in the health-care sector is used to test the loss aversion theory that is derived from reference-dependent preferences: The absolute subjective value of a deviation from a reference point is generally greater when the deviation represents a loss than when the same-sized change is perceived as a gain. As far as is known, this paper is the first to use a DCE to test the loss aversion theory. A DCE appears to be a highly suitable tool for this testing because it estimates the marginal valuations of attributes, based on deviations from a reference point (a constant scenario). Moreover, loss aversion can be examined for each attribute separately. A DCE can also be applied to non-traded goods with non-tangible attributes. A health-care event is used for empirical illustration: The loss aversion theory is tested within the context of preference structures for maternity-ward attributes, estimated using data entailing 3850 observations from a sample of 542 women who recently gave birth. Seven hypotheses are presented and tested. Overall, significant support for behavioral loss aversion theories was found. %K maternity-wards %K attributes %K loss aversion %K reference-dependence %K preferences %K Discrete Choice Experiment