@TechReport{iza:izadps:dp18472,
            	author={Green, Colin P. and Heywood, John S. and Paniagua, Maria Navarro},
            	title={This Girl Can? The Effect of Promoting Physical Activity on Health Outcomes},
            	year={2026},
	month={Mar},
            	institution={Institute of Labor Economics (IZA)},
            	address={Bonn},
            	type={IZA Discussion Paper},
            	number={18472},
            	url={https://www.iza.org/index.php/publications/dp18472},
	abstract={Physical activity likely improves health. Yet, even as health outcomes are positively associated with physical activity, confounding bias exists. We examine a large-scale government campaign to encourage physical activity among women in the United Kingdom as a source of an exogenous increase. Our difference-in-differences estimates confirm a large increase in activity associated with the campaign. We use this as the basis of IV estimation indicating that physical activity leads to a reduction in BMI and a lower chance of obesity, but we find no change in other health conditions over our four-year window. Implications for policy and future research are discussed.},
	keywords={public service campaign;physical activity;women’s health},
            }