TY - RPRT AU - Fuchs, Larissa AU - Heinz, Matthias AU - Pinger, Pia AU - Thon, Max TI - How to Attract Talent? Field-Experimental Evidence on Emphasizing Flexibility and Career Opportunities in Job Advertisements PY - 2025/Dec/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 18310 UR - https://www.iza.org/index.php/publications/dp18310 AB - We conduct a randomized controlled trial (RCT) with a leading technology firm to study how highlighting flexibility and career advancement in job advertisements causally affects the applicant pool. Highlighting career advancement increases the number of applications from men for entry-level positions and attracts additional applicants with strong qualifications and a good fit, which in turn leads to more interview invitations. By contrast, highlighting flexibility increases applications from both women and men at the entry level but provides limited evidence of attracting higher-quality or better-fit applicants. A complementary survey experiment among STEM students shows how job advertisements shape beliefs about the firm’s job characteristics and work environment. Overall, our results show that the amenities firms choose to highlight can powerfully influence both the size and characteristics of their applicant pool. KW - gender KW - job advertisements KW - field experiments KW - hiring ER -