TY - RPRT AU - Milovanska-Farrington, Stefani AU - Mateer, Dirk TI - From Startup to Success: Using Gen Z Entrepreneurs to Teach Economics PY - 2025/Jan/ PB - Institute of Labor Economics (IZA) CY - Bonn T2 - IZA Discussion Paper IS - 17638 UR - https://www.iza.org/index.php/publications/dp17638 AB - This paper builds upon the work of McCaffrey (2016) who explores how economics can enhance entrepreneurship education. We extended the work of McCaffrey in two distinct ways. First, we emphasize the economic understanding every private enterprise needs to be successful. Second, we developed teaching guides which feature three successful Gen Z entrepreneurs – Max Hayden, Mikaila Ulmer, and Alexandr Wang. Their stories embody business acumen and the entrepreneurial ability necessary to succeed in a rapidly changing world. The lessons build upon the work of Milovanska-Farrington et al. (2023) and DeWind et al. (2023) who illustrate foundation-level economic concepts in an engaging way that resonates with Gen Z students. KW - entrepreneurs KW - principles of economics KW - private enterprise KW - Gen Z KW - Max Hayden KW - Mikaila Ulmer KW - Alexandr Wang ER -