TY  - RPRT
        AU  - Biroli, Pietro
AU  - Bosworth, Steven J.
AU  - Giusta, Marina Della
AU  - Girolamo, Amalia Di
AU  - Jaworska, Sylvia
AU  - Vollen, Jeremy
        TI  - Framing the Predicted Impacts of COVID-19 Prophylactic Measures in Terms of Lives Saved Rather Than Deaths Is More Effective for Older People
        PY  - 2020/Sep/
        PB  - Institute of Labor Economics (IZA)
        CY  - Bonn
        T2  - IZA Discussion Paper
        IS  - 13753
        UR  - https://www.iza.org/index.php/publications/dp13753
        AB  - This paper contributes to the literature on public health communication by studying how the framing of a message relaying the forecast impact of COVID-19 prevention measures affects compliance behaviour amongst both the young and old. A representative sample of survey respondents in the UK and US, along with selected respondents in Italy, were presented with forecasts for the number of deaths from COVID-19 in their countries with and without public adherence to various preventive behaviours. We experimentally varied whether this information was presented in terms of likely deaths or lives saved. The lives saved frame increases reported protective behaviours, but only amongst older respondents. We present evidence consistent with the hypothesis that framing is likelier to affect decisions whose consequences are felt by oneself (i.e. protective behaviours by the elderly) rather than solely others (i.e. protective behaviours amongst the young).
        KW  - framing
KW  - protective behaviours
KW  - cooperation
KW  - age
KW  - gender
KW  - COVID-19
        ER  -