TY  - RPRT
        AU  - Benabou, Roland
AU  - Falk, Armin
AU  - Tirole, Jean
        TI  - Narratives, Imperatives, and Moral Reasoning
        PY  - 2018/Jul/
        PB  - Institute of Labor Economics (IZA)
        CY  - Bonn
        T2  - IZA Discussion Paper
        IS  - 11665
        UR  - https://www.iza.org/index.php/publications/dp11665
        AB  - By downplaying externalities, magnifying the cost of moral behavior, or suggesting not being pivotal, exculpatory narratives can allow individuals to maintain a positive image when in fact acting in a morally questionable way. Conversely, responsibilizing narratives can help sustain better social norms. We investigate when narratives emerge from a principal or the actor himself, how they are interpreted and transmitted by others, and when they spread virally. We then turn to how narratives compete with imperatives (general moral rules or precepts) as alternative modes of communication to persuade agents to behave in desirable ways.
        KW  - moral behavior
KW  - prosocial behavior
KW  - narratives
KW  - imperatives
KW  - justifications
KW  - rules
KW  - Kantian reasoning
KW  - deontology
KW  - consequentialism
KW  - utilitarianism
KW  - norms
KW  - organizations
        ER  -