TY  - RPRT
        AU  - Zimmermann, Klaus F.
        TI  - Advising Policymakers Through the Media
        PY  - 2004/Jan/
        PB  - Institute of Labor Economics (IZA)
        CY  - Bonn
        T2  - IZA Discussion Paper
        IS  - 1001
        UR  - https://www.iza.org/index.php/publications/dp1001
        AB  - In the information age an exchange with the media is part of the duties the economics
profession has to deliver to educate the public and to ensure its position in society. A key
issue is the education of policymakers through the media. It is the silver bullet of policy
advice in comparison to commissioned research and face-to-face advice provided to the
politician. It also pleases the vanity of the scientist: Few economists are willing to sacrifice the
celebrity of public visibility to the effectiveness of face-to-face advice. The paper advertises
for a stronger role of researchers in the public debate and suggests ways to become more
influential. It is argued that in the long run agenda setting is a more promising strategy than
reactive press activities.
        KW  - educating the public
KW  - policy advice
KW  - media activities
KW  - journalism
        ER  -