@TechReport{iza:izadps:dp1001,
            	author={Zimmermann, Klaus F.},
            	title={Advising Policymakers Through the Media},
            	year={2004},
	month={Jan},
            	institution={Institute of Labor Economics (IZA)},
            	address={Bonn},
            	type={IZA Discussion Paper},
            	number={1001},
            	url={https://www.iza.org/index.php/publications/dp1001},
	abstract={In the information age an exchange with the media is part of the duties the economics
profession has to deliver to educate the public and to ensure its position in society. A key
issue is the education of policymakers through the media. It is the silver bullet of policy
advice in comparison to commissioned research and face-to-face advice provided to the
politician. It also pleases the vanity of the scientist: Few economists are willing to sacrifice the
celebrity of public visibility to the effectiveness of face-to-face advice. The paper advertises
for a stronger role of researchers in the public debate and suggests ways to become more
influential. It is argued that in the long run agenda setting is a more promising strategy than
reactive press activities.},
	keywords={educating the public;policy advice;media activities;journalism},
            }